The policy issue I am focusing on is early childhood professional development. This is a topic that affects all stakeholders, parents, children and most importantly teachers. In considering how to communicate this issue to these stakeholders I am driven to social media. The first tool that I would use is the social networking site that almost everyone is familiar with, Facebook. Facebook allows the users to post pictures, upload files/attachments and create groups. This would be an important outlet as I would be able to post information for teachers relating to upcoming training and answer questions. The second social media program i would use is Goggle+ which is another program that is widely popular. I believe that this would be a good resource because it would connect that population that may not socialize on Facebook and also it provides users with multiple options to connect.
The target audience for my policy issue would be parents and early childhood professionals. I included parents because I believe that they are genuinely interested in the credentials of the teachers so they want to know what professional development the teachers participate in. Early childhood professionals, of course, would need access to the information as it is placed there for them. I am not a big social media person so in consideration of challenges I think the biggest challenge I would personally find is that of knowing how to properly use the programs. One benefit of using these social sites to publicize my issue is that the page followers would have information relating to this topic and gain a better understanding of the topic.